Press & brand
Everything you need to write about Balance.
Company description, logo files and colors, ready to use. For anything else, just send an email.
Boilerplate
About Balance, in a paragraph.
Use either version as-is in articles, listings and announcements.
Balance is a personal finance app that helps people track spending, build budgets that adapt to real life and plan their savings goals, in one calm and private place. Balance is free to use, with an optional paid plan, Balance Plus, for AI answers; it shows no ads and never sells user data.
53 words
Brand assets
A mark in perfect balance.
One solid half, one outlined half. Hover a tile to see it turn.
Please do
- Give the mark generous clear space
- Use black on light, white on dark
- Write the name as “Balance”
Please don’t
- Add color, gradients or shadows
- Rotate, stretch or outline the mark
- Imply endorsement or partnership
Color
Monochrome, on purpose.
Balance has no brand color. Black, white and the grays between them. Click a swatch to copy its hex value.
Media contact
Working on a story?
For interviews, product information or assets in other formats, email us.